Hub Offerings and Products M+C

Job Description

The Activation Hub is the Reinvention Services M + C team engine. Rooted in craft mastery, organized by craft skills and AI powered. It is a living system experimenting and innovating new ways of working to power shared success across reinvention services.

You'll be joining a team that operates in an agency model, teaming on projects – creating, planning, managing and executing end-to-end, in partnership with our Reinvention Services program owners, working with business leads and collaborating with team members across our M&C function.

The Hub Offerings and Products M+C Marketing Specialist supports the delivery of offering and product marketing and activation programs, owning defined workstreams across content, experience, and production. The role plays a hands‑on executional role—ensuring programs are coordinated, operationally sound, and delivered with quality and consistency.

Key responsibilities include:

• Support M+C offering and product leaders in planning and executing prioritized content and activation programs.
• Manage the development of derivative assets and modular, reusable components (e.g., proof points, statistics blocks, FAQs, talk tracks).
• Partner with Campaign Management and Channels teams to package activation assets, including charts and infographics, channel copy (email and social), speaker notes, and sales enablement materials.
• Support internal and external activation activities, including briefings, enablement, and knowledge management.
• Manage compliance and measurement support, including brand quality assurance, data and privacy approvals, tagging requirements, and reporting inputs.
• Maintain and operationalize baseline materials and tools, including playbooks, templates, and content collections.
• Support additional programs such as analyst days and rankings initiatives by coordinating timelines, inputs, and deliverables.

Experience

• 2–8+ years of experience in marketing execution, content development, or marketing project management.
• Strong project management skills, attention to detail, and working knowledge of AI‑enabled marketing tools.
• undefinedSkills & QualificationsHands‑on experience supporting offering and product content creation, planning, and production.Experience applying audience segmentation to enable targeted, experience‑led activations.Strong written communication skills across marketing and communications deliverables.Experience supporting B2B marketing communications aligned to brand standards.Understanding of brand alignment, visual communications, and digital communications best practices.