Marketing Platform Auto Senior Analyst

Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for? o Develop responsive, accessible, and dynamic HTML emails and landing pages optimized for cross-client compatibility. o Ensure pixel-perfect rendering across major email clients and devices. o Build and manage campaigns in platforms such as Adobe Campaign Standard, Braze, or similar systems. o Configure HTML personalization and dynamic content for targeting audience. o Implement and optimize campaign workflows, triggers, and customer journeys from HTML perspective. o Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices. o Work with cross-functional teams (Design, Data, CRM Ops, QA) to ensure timely, high-quality campaign delivery. o Troubleshoot and resolve technical issues related to campaign execution or integrations in relation to HTML o Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices. o Work with cross-functional teams (Design, Data, CRM Ops, QA) to ensure timely, high-quality campaign delivery. o Troubleshoot and resolve technical issues related to campaign execution or integrations in relation to HTML o Evaluate and implement new tools, automation techniques, and platform capabilities. o o Provide training and mentorship to junior developers and CRM team members.experience in front-end or email development within a CRM or marketing automation environment. • Expertise in HTML5, CSS3, and JavaScript (including responsive and modular email coding). • Proven hands-on experience with CRM / marketing automation platforms such as: o Adobe Campaign Standard or Classic o Braze o (Bonus: Salesforce Marketing Cloud, Iterable, Acoustic, or others) • Experience with personalization, dynamic content, and data-driven email logic. • Understanding of email deliverability best practices and QA testing tools (e.g., Litmus, Email on Acid). • Familiarity with REST APIs, JSON, and data integrations within CRM ecosystems. • Strong analytical and troubleshooting skills with a detail-oriented mindset. • Ability to lead projects and mentor junior developers. • Experience with template frameworks and modular coding for scalable email design systems. • Knowledge of version control systems (e.g., Git). • Familiarity with A/B testing, segmentation strategies, and customer journey orchestration. • Understanding of marketing data flows and CRM database structures. • Familiarity with REST APIs, JSON, and data integrations within CRM ecosystems
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts