Campaign Management Associate

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Education: Any Graduate Experience in CRM tool knowledge like Braze, adobe, SFMC will be added advantage
Roles and Responsibilities: Key Responsibilities: 1. Campaign Monitoring: Utilize dashboards within SFMC, Adobe or Braze and external tools to monitor and analyze campaign journeys, Cloud Pages, and adhoc campaigns. Regularly review campaign performance to ensure smooth execution and compliance with set goals. Act as the first line of defense to identify campaign-related issues and anomalies, ensuring timely resolution. 2. Data Tracking & Reporting: Track and document campaign performance metrics, providing detailed reports to stakeholders. Collaborate with project managers (PMs) and technical leads to quickly identify, escalate, and resolve any campaign anomalies or issues. Provide actionable insights based on campaign data to help refine and optimize future campaigns. 3. Task Management and Work Orchestration: Oversee and coordinate task management across multiple campaign stages, including monitoring, email development, and deployment. Collaborate with cross-functional teams to ensure campaigns are delivered on time and meet the quality standards expected. Maintain close communication with project managers to track progress and ensure timely execution.