Brand & Comm Strategy Sr Analyst

Skill required: Marketing Operations - Web Content Management
Designation: Brand & Comm Strategy Sr Analyst
Qualifications:BBA/BCom/Post Graduate Diploma in Marketing and Advertising
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement.
What are we looking for? •Microsoft Excel Experience Required? Analytical skills to track operational KPIs (e.g., point issuance volume, redemption rates) and identify processing errors Exceptional ability to document operational processes, governance rules, and technical requirements Proficient and have hands-on experience with loyalty platforms especially with either WeCheer or OpenLoyalty (other platforms: Mercle, Salesforce Loyalty Cloud, Oracle CrowdTwist) and campaign deployment tools Savvy presentation skills Strong project management and organization skills. Comfortable with planning, prioritizing, executing and optimizing High proficiency in Microsoft PowerPoint, Excel, and Word People Leadership & Talent Development Stakeholder Influence & Collaboration Change Leadership & Agility Performance Management & Accountability Communication & Storytelling Certificate in Salesforce Marketing Cloud?. A generic Salesforce certification will not meet the requirements for granting access to Marketing Cloud. The global standard required the person to have the Marketing Cloud Email Specialist certification, and a copy of the certificate will be required to provide access. Hands-on experience working within cross-functional teams.? Hands-on experience working within cross-functional teams.? Education / Qualifications / Certifications Required? University degree. Preferably, a major in Marketing or digital agency background?
Roles and Responsibilities: •Proven history of executing day-to-day loyalty program operations, including campaign setup and member data management Expertise in managing reward fulfillment processes (e.g., virtual rewards, point issuance/redemption) Proficiency in using and maintaining core loyalty platforms and CRM/Marketing Automation tools Strong background in managing and reconciling loyalty program data to ensure financial and operational accuracy Experience supporting the launch and execution of customer retention and engagement campaigns Past experiences from FMCG and e-commerce industries are preferred Strong understanding of how loyalty mechanics, tiers, and rewards impact customer retention and lifetime value (LTV) 4+ years of experience in loyalty program operations or CRM executionChampion an innovation & growth mindset by seeking new, compliant ways to leverage CRM features for regional and global engagement.