Campaign & Channel Activation Manager

Your Role

THE OPPORTUNITY Lead the disciplined translation of global brand strategy and campaign assets into compliant, locally relevant and measurable market activation across traditional, out-of-home and digital channels.

THE MANDATE Own end-to-end campaign mobilisation, readiness, execution, asset governance, optimisation and performance reporting, connecting global teams, markets, agencies, channel partners, technology, supply chain and customer service.

The Campaign & Channel Activation Manager is accountable for planning, coordinating and delivering integrated brand and digital campaigns across channels. The role converts global campaign direction and approved assets into locally executable plans, ensuring that content, product, fulfilment, service, technology, measurement and compliance dependencies are ready before go-live.

The role manages campaign work plans and cross-functional delivery, oversees content and DAM governance, configures tracking and measurement, monitors live performance and runs optimisation sprints. It also supports markets through coaching and quality-assurance clinics so that activation remains aligned with toolkits, guardrails and local requirements.

In this role you will play a key role in:

Campaign Activation Scope

• Brand campaign activation across traditional and out-of-home channels using global assets.
• Digital campaign planning and execution across social, CRM, SEO, eCommerce and other owned or paid channels.
• Campaign mobilisation, work management, launch readiness and cross-functional orchestration.
• Content adaptation, localisation, production coordination and lifecycle management.
• DAM upload, metadata, structured storage, quality validation, version control, archiving and utilisation reporting.
• Campaign objective setting, success criteria, tracking, performance analysis, insight generation and optimisation.
• In-market coaching, quality-assurance clinics and activation support.

Key Accountabilities

YOUR PROFILE

• 7+ years of hands-on experience managing integrated marketing campaigns across traditional, OOH and digital channels within CPG / FMCG or a comparable regulated consumer environment.
• Proven capability to mobilise complex campaigns, coordinate cross-functional launch readiness and manage delivery across markets, agencies, channel partners and technology platforms.
• Strong working knowledge of social, SEO, eCommerce, campaign tracking and performance optimisation.
• Demonstrated judgement in marketing compliance, stakeholder management, data-led decision-making and disciplined end-to-end campaign delivery.

• Strong campaign judgement with the ability to convert global direction into practical market execution.
• Structured programme management, with rigorous control of milestones, dependencies, risks and launch gates.
• Collaborative stakeholder leadership across global teams, markets, agencies, technology, supply chain and customer service.
• Commercial and performance orientation, using evidence to prioritise and optimise channel investment and execution.
• High standards of quality, compliance, asset governance and operational discipline.
• Calm, decisive problem-solving in fast-moving, multi-market campaign environments.

Coaching mindset that builds market confidence and improves repeatable ways of working.

Stakeholder Landscape

Global and local Brand and Marketing teams; Digital, CRM, Social, SEO and eCommerce teams; Legal, Regulatory and Privacy; Data, Analytics and Technology; Supply Chain, SAP, WMS, Fulfilment and Customer Service; Sales and Commercial teams; Service Delivery Managers and Project Leads; creative, media, production, localisation and platform partners.