Specialist Assistant Manager-Campaign Producer – Brand & Marketing - Hyderabad

Join our digital marketing team as a Campaign Producer. In this pivotal role, you will lead and coordinate all campaign production activities within a focused group, ensuring the timely and high-quality execution of marketing initiatives. You will manage project timelines, coordinate asset needs, facilitate strategic direction, oversee production partners, and ensure successful event delivery. Serving as a key liaison between internal stakeholders, you will align efforts to meet campaign objectives within the Brand and Marketing team.

As a valued contributor to a high-performing team, you will enhance campaign effectiveness by analyzing data and recommending improvements based on testing outcomes. Successful candidates will demonstrate a track record of developing campaign strategies, driving impactful activations, and applying analytical and problem-solving skills.

Work you'll do

As a Specialist Assistant Manager, Marketing on the Brand and Marketing team, you will be responsible for…

• Owning the end-to-end campaign lifecycle, including discovery, strategy, planning, production, launch, optimization, reporting, and post-campaign analysis.
• Shaping campaign strategy using market intelligence, audience insights, and industry research to inform messaging, channel mix, and offer positioning.
• Partnering with business leaders, squad leads, and cross-functional teams to align campaign priorities, activation plans, and growth opportunities.
• Driving campaign governance, asset management, and delivery processes to improve quality control, speed-to-market, and brand consistency.
• Leading agile squad operations, stakeholder coordination, and performance optimization through analytics, testing outcomes, and continuous improvement practices.

The team

Our team provides exceptional client service and works to build long-term, mutually beneficial relationships. Our team members focus on what’s possible and guide clients to opportunities while considering their business culture, organizational structure, resources and capabilities.

Location: Hyderabad

Shift Timings: 6:30 AM to 3:30 PM IST

Qualifications

Required:

• 7-8 years of experience managing and coordinating digital marketing campaigns.
• Master’s degree in Marketing or a related field.
• Experience leading cross-functional digital marketing campaign launches end-to-end.
• Experience with marketing technology platforms including Salesforce, Pardot, Marketing Cloud, Eloqua, Marketo, and Sprinklr.
• Experience with Agile project methodologies or project management frameworks.
• Experience with Jira, Confluence, dashboards, reporting, and workflow optimization.
• Proficiency with analytical tools including Power BI, Advanced Excel, Microsoft PowerPoint, and Microsoft Office.

Preferred:

• Experience developing campaign strategies using market intelligence, audience insights, or industry research.
• Experience managing activation calendars, content frameworks, or campaign briefs for creative and digital teams.
• Experience supporting event-linked campaign delivery or in-person marketing activations.
• Experience using segmentation or analytics to refine targeting and personalization.
• Experience with marketing workflow platforms such as Workfront, Jupiter, or MyCIM.
• Experience using Canva or generative artificial intelligence tools in marketing workflows.