Specialist Deputy Manager -Industry & Sectors Campaign management Specialist-Hyderabad

Join our Industry and Sectors team as a Campaign Management Specialist supporting the ER&I and FSI industries. In this role, you will lead and coordinate campaign activity, strengthen client relationships, activate differentiated brand positioning, and support high-quality execution across marketing initiatives. You will manage timelines, coordinate asset needs, support strategic direction, oversee production partners, and help deliver events and communications that align to industry objectives.

As a valued contributor to a high-performing team, you will use research, analytics, and testing outcomes to improve campaign effectiveness and support industry growth priorities.

Work you'll do

As a Specialist Deputy Manager, Marketing on the Industry and Sectors team, you will be responsible for…

• Leading the end-to-end lifecycle of industry campaigns and content programs, including planning, activation, optimization, reporting, and governance.
• Shaping campaign and industry strategy through market intelligence, sector research, competitive analysis, and audience insights.
• Partnering with marketing leaders, business stakeholders, and cross-functional teams to align priorities, consolidate requests, and maximize campaign impact and budget.
• Managing CRM data quality, reporting, asset governance, and workflow processes to improve consistency, speed-to-market, and operational effectiveness.
• Using analytics, executive reporting, and event delivery coordination to improve stakeholder visibility, campaign performance, and industry engagement.

The team

Our team provides exceptional client service and works to build long-term, mutually beneficial relationships. Our team members focus on what’s possible and guide clients to opportunities while considering their business culture, organizational structure, resources and capabilities.

Location: Hyderabad

Shift Timings: 6:30 AM to 3:30 PM IST

Qualifications

Required:

• 8-10 years of experience in industry research and digital marketing campaign management.
• Master’s degree in Marketing or a related field.
• Experience leading cross-functional digital marketing campaign launches end-to-end.
• Experience conducting competitive intelligence and market research.
• Experience with marketing technology platforms including Salesforce, Pardot, Marketing Cloud, Eloqua, Marketo, and Sprinklr.
• Experience producing executive-level reporting and data visualization using Tableau, Power BI, and Advanced Excel.
• Experience with Agile project methodologies, Jira, Confluence, dashboards, reporting, and workflow optimization.

Preferred:

• Experience supporting industry or sector-based marketing programs.
• Experience maintaining customer relationship management data integrity, pipeline hygiene, and account records.
• Experience with workflow platforms such as Workfront, Jupiter, or MyCIM.
• Experience coordinating event delivery and stakeholder communications.
• Experience using Canva or generative artificial intelligence tools in marketing workflows.