EYCustomer Tech - Adobe - CDP HighTouch Senior
About this role
Key Responsibilities
Hightouch Platform Implementation
- Configure and administer Hightouch CDP environments.
- Build and manage audience activation workflows.
- Create customer segments and activation use cases.
- Configure destinations and data syncs across marketing platforms.
- Support Reverse ETL implementations from cloud data warehouses.
Data Integration & Modeling
- Collaborate with data engineering teams to understand source data.
- Build and validate customer data models for activation.
- Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
- Ensure data quality, governance, and compliance requirements are met.
- Troubleshoot sync and audience activation issues.
Marketing Activation
- Enable customer activation across various channels.
- Support use cases including:
- Customer onboarding
- Personalization
- Cross-sell/Upsell
- Abandoned cart
- Loyalty and retention
- Customer suppression
- Partner with marketing teams to translate business requirements into technical solutions.
Stakeholder Engagement
- Participate in discovery workshops.
- Gather and document business and technical requirements.
- Prepare solution design documents and process flows.
- Work with clients and cross-functional teams throughout project lifecycle.
Required Skills
Technical Skills
- Experience with Hightouch CDP or Reverse ETL platforms.
- Strong SQL skills.
- Experience working with:
- Snowflake
- Databricks
- BigQuery
- Redshift
- Understanding of customer data models.
- Knowledge of data warehousing concepts.
- Experience with API-based integrations.
- Familiarity with CRM and marketing platforms.
Marketing Technology Knowledge
- Customer Data Platforms (CDP)
- Customer Segmentation
- Audience Activation
- Event-based Marketing
- Omnichannel Marketing Concepts
- Customer Lifecycle Management
Preferred Skills
- Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
- Knowledge of identity resolution concepts.
- Python for data validation and automation.
- Exposure to cloud platforms (AWS, Azure, GCP).
Qualifications
- Bachelor's degree in Computer Science, IT, Engineering, or related field.
- 2–6 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
- Experience working in Agile delivery environments.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
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