Accenture#ACN GN-SONG-MT New-Lifecycle/CRM campaign manager
About this role
Job Title – Lifecycle/CRM campaign Manager + Level 7 (Manager) + Entity (GN – Song)
Management Level: Level 7 – Manager
Location Preference: Bangalore
Must have skills:
Consent & Preference Management, Customer Lifecycle Marketing, Regulatory & Legal Compliance (Privacy/GDPR/PDPA), MarTech Platform Literacy, Customer Segmentation & Targeting
Good to have skills:
DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation
Job Summary
Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Consent to manage consent and preference programs, ensuring compliant and customer-centric communication practices.
The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.
Roles & Responsibilities
- Manage Consent & Preference Programs: Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
- Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
- Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
- Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources and drive efficiency.
- Build Insights & Drive Optimisation: Leverage reporting and analytics to optimise consent and preference performance; identify opportunities for program improvement and differentiation through ongoing monitoring of customer data and insights.
- Manage Stakeholder Relationships & Agency Partners: Effectively partner with internal teams (Legal, Marketing, IT, Customer & Digital) and external agency partners to execute the consent program in line with the plan; apply strong influencing and communication skills across a complex stakeholder landscape.
- Develop Lifecycle Campaign Strategies: Design and develop end-to-end lifecycle campaign strategies that drive customer engagement, retention, and growth across key lifecycle stages.
- Manage CRM Program Calendar: Own and manage the CRM program calendar, ensuring timely planning, scheduling, and execution of all customer communications across channels.
- Execute Segmented Communication Programs: Execute targeted and segmented communication programs leveraging customer data to deliver relevant, personalised messaging at scale.
- Optimise Email/SMS/Push Performance: Continuously test, measure, and optimise performance across email, SMS, and push notification channels to improve open rates, click-through, and conversion outcomes.
- Analyse Customer Lifecycle Metrics: Analyse customer lifecycle metrics and performance data to generate actionable insights; report on campaign effectiveness and contribute to ongoing program optimisation.
- Partner with CLM Team on Journey Orchestration: Collaborate closely with the Customer Lifecycle Management (CLM) team to design and orchestrate connected customer journeys across touchpoints, ensuring a seamless and consistent experience.
Professional & Technical Skills
- 5+ years of experience in digital and data-driven marketing; experience in lifecycle or consent/preference management advantageous.
- Strong understanding of consent management, privacy regulations, and compliance frameworks (e.g. GDPR, PDPA, or equivalent).
- MarTech literacy; experience leveraging MarTech platforms, DMPs, or CDPs (Adobe or equivalent desirable).
- Experience with customer segmentation, targeting, and audience buying and management.
- Campaign planning and delivery experience across digital marketing channels.
- Strong digital and customer analytics experience; ability to translate insights into optimisation actions.
- Exceptional project management skills and high attention to detail.
- Strong influencing and stakeholder management skills; experience working across complex, cross-functional environments.
- Excellent written and verbal communication skills.
Additional Information
- Opportunity to shape consent and preference strategy in a data-driven, customer-centric marketing environment.
- Exposure to MarTech platforms, privacy compliance programs, and lifecycle marketing transformation.
- Ability to collaborate across Legal & Compliance, Marketing, Data & Technology, and Digital teams.
- Inclusive culture focused on responsible growth and long-term value creation.
About Accenture: