I&P-GN - SONG - MT-SFMC-CMR-Martech-Senior Manager

Job Summary:
Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities: As part of the team, you will drive the following:

• Design new campaign strategies and marketing plans across all channels.

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• Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
  
  

• Experience developing next best action strategies.
  
  

• Developing business case for campaign strategies, technology solutions.
  
  

• Experience with value architecting.
  
  

• Derive insights for campaign, work on Campaign attribution and optimization strategy.
  
  

• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
  
  

• Identifying marketing process improvement opportunities and re-define the processes.
  
  

• Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
  
  

• Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
  
  

• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.